Skills Enhancement
Classes for those looking to expand their professional skills.
Project Management Class
A comprehensive program that covers the essentials of project management, including Agile and Scrum methodologies, and is designed to prepare learners for roles in project management.
Classes begin September 9th and will be available in person:
Monday & Tuesday
5:30 p.m. - 7:30 p.m.
Features
Hands-On Experience: The course includes real-world scenarios and projects to apply learned skills.
Capstone Project: An opportunity to demonstrate your understanding by working on a comprehensive project.
Career Support: Includes resources for job searching, resume building, and interview preparation.
Certification
Upon completion, you'll receive a professional certificate from Google, which can be a valuable addition to your resume and LinkedIn profile, particularly for entry-level project management positions.
Who Should Enroll?
Beginners interested in starting a career in project management.
Professionals looking to formalize their project management skills.
Individuals interested in Agile and Scrum methodologies.
Marketing Class
This certification is designed to provide a thorough understanding of digital marketing and e-commerce, making it a valuable credential for those looking to enter or advance in these fields. Classes begin September 9th and will available in person:
Wednesday & Thursday
5:30 p.m. - 7:30 p.m.
Key Components
Foundations of Digital Marketing and E-commerce:
Introduction to digital marketing concepts and e-commerce fundamentals.
Understanding the digital marketing landscape and consumer behavior.
Search Engine Optimization (SEO):
Techniques for improving website visibility on search engines.
Keyword research, on-page SEO, and link building.
Search Engine Marketing (SEM):
Paid search advertising strategies using Google Ads.
Creating effective ad campaigns and analyzing performance.
Social Media Marketing:
Leveraging social media platforms for marketing and brand building.
Strategies for content creation, engagement, and advertising.
Email Marketing:
Best practices for creating and managing email marketing campaigns.
Techniques for list building, segmentation, and personalization.
E-commerce Fundamentals:
Setting up and managing an online store.
Understanding e-commerce platforms, payment gateways, and customer experience.
Data and Analytics:
Using data to drive marketing decisions.
Introduction to Google Analytics and interpreting marketing metrics.
Register for Classes Below
For More Information
If you would like to learn more about this program, please contact Estefani Cespedes at ecespedes@harlemcommonwealth.org.